He also feels that in future there will be three modes- FTA, pay and premium and soon Freedish will also offer pay channels. “Distribution will be far more competitive in the next 10 years. Currently, there isn’t much difference between FTA and Rs 200 for all channels. In future the gap will be large”.
http://www.indiantelevision.com/dth/dth-operator/going-fta-suits-most-broadcasters-and-advertisers-140908
http://www.indiantelevision.com/dth/dth-operator/going-fta-suits-most-broadcasters-and-advertisers-140908
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